Care and feeding of the Press

I may not be a journalist at this point in time, but when I read Wired magazine 's EIC Chris Anderson's rant about how he's fed up with "PR Flacks," I had to shudder in sympathy. I've been an editor for a number of publications and the amount of completely unrelated press releases and PR contacts we got was really enough to make me want to scream. While journalists certainly have their own common sins, here's some suggested reading for PR and marketing folks (or those companies and individuals that can't afford to hire one one) on how to cultivate a great and meaningful (and productive) relationship with individual journalists:

Care and Feeding of the Press 

Follow this and you won't find yourself on a list like Chris's. 

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